Rebranding
agc gruppe
A new chapter for the AGC Group
After more than 25 years of successful company history, the agc group has opened a new chapter together with us. Under the motto “Preserving values – shaping the future,” a modern brand foundation has been created that makes the company's attitude, structure, and future orientation visible. The rebranding combines tradition with progress – clear, precise, and geared toward the coming decades.
client
agc gruppe
role
Rebranding
year
2025
Brand workshop, concept & design system
The process began with a brand workshop, in which we worked together to refine the identity and goals of the agc group. Particular attention was paid to integrating the five subsidiaries under a consistent brand umbrella. This resulted in a flexible design system with a striking logo, clear typography, and a harmonious color concept. A comprehensive style guide ensures consistent application across all media and areas.
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Brand identity, photo shoot & website
Authenticity was at the heart of the new brand identity. A targeted photo shoot showed the people and projects of the agc group in their real working environment – technical, competent, and approachable. At the same time, we developed the new website: clearly structured, user-friendly, and visually reduced to the essentials. It forms the heart of the new brand identity – modern, functional, and credible.
Introduction & Outlook
With the rollout of the new look, the rebranding was transferred to systems, communication, and processes. The new brand structure strengthens the sense of unity, simplifies internal processes, and creates clarity in the external image. Thus, the new design not only stands for change, but also for cohesion and sustainability—a strong foundation for the years to come.
