Brand Design
Calm | Premium Hemp Products
Premium Hemp products for body and mind
Calm offers premium relaxation and care products with cannabis ingredients for skin, hair and mind, which stand for pure relaxation and wellness. Calm is all about combining naturalness and luxury, and all products are THC-free so you can feel soothed and relaxed without getting high. Our brand design concept for Calm is inspired by lightness, luxury and elegance.
client
Calm
role
Brand Design
year
2023
Product Design
Eye-Catching Packaging
The focus of the brand design is on unusual and eye-catching packaging. This example shows the packaging for a CBD cream in an all-aluminium jar. Aluminium is the ideal material here as it is very high quality and luxurious, but can be 100% recycled after use. This packaging is clearly different from all other packaging from other suppliers. The design is deliberately chosen to be eye-catching and luxurious, so that it stands out from the crowd and stands out in the shop.
Design Concept
Variable Brand Design
Calm's brand design includes a variety of design elements and logos that can be used flexibly for a wide range of purposes. It is precisely defined which elements can be used for which applications. Despite this comprehensive variability and freedom of design, Calm's unmistakable brand essence always remains luxurious and extraordinary.
Packaging
high-quality unboxing experience
In today's world, online business is becoming increasingly important compared to local sales in Calm shops. To ensure that the online shopping experience is as fulfilling as it is in the Calm store, we have placed special emphasis on the packaging used to ship products. The high-quality packaging and intricately designed shipping boxes are designed to provide a distinctive "unboxing" experience. We want unboxing Calm products to be as exciting as browsing them in-store. By using mainly recycled materials, all packaging is extremely environmentally friendly without losing aesthetic appeal. They still embody the appealing and luxurious look of Calm.
